
In all we say, you’ll often hear us speak of “smart beauty”. No surprise, since you are one, for starters! We are also proud of our in-house expertise, inspired by our CEO who is one of the most experienced dermo-cosmetics skin experts.

Smart beauty
But besides the fact that our products are made by smart women (and men), for smart women (and men), our products themselves are very smart as well! Here’s why:
- They are multiple-use: a perfect example is our Smart 4-in-1 protection primer. Perfect as a makeup base, but also your daily infrared protection, anti-pollution protection, great to wear on it’s own for care and a beautiful glow, etc. How great is that! Your makeup bag no longer bursting at the seams, your wallet on the other hand less empty. Eyeshadow that doubles as a blush, an amazing cleanser that can be used as a facewash, moisturizer and mask; just to name a few.
- They are hybrid: apart from multiple-use, each product has at least 3 (often more) properties: our Youth defense cream, for instance, hydrates, soothes, protects, firms, and is pre anti-ageing.

- They are intelligent products: the treatment-time will define how & where it does it’s work.
- They contain the smart ingredient of the future: plant stem cells. Hard to harvest, but wherever we hear “hard”, we (including our lab) see an extra challenge! We call them the “super hero” sibling of plant extracts. This magic ingredient is so extra strong and versatile, they can enhance the effect of a product by an incredible factor 50.
- A unique ingredient is one thing; making it skin-own, safe yet effective, and time-released is a second. So we developed LOOkX Skin science: smart ingredients + smart science = world class products.
- They are smart (and easy) to use: so concentrated you only need a drop of the skincare, textures so beautiful that applying makeup becomes a piece of cake for anyone, and finally active ingredients and pigments that keep all day.

- Smart packaging: the airless pump keeps products as fresh as before opening, and the refill system saves our planet a lot of waste.
- They show you what they can do instantly. And in the long run, they’ll show you even more result.
- The skincare and makeup work together. LOOkX is unique in her complete line of skin-caring and anti-ageing makeup. With commonly used makeup, your skincare-effects are dimished. With LOOkX Makeup the opposite is true: it strengthens the working of LOOkX Skincare.