At LOOkX, we find it important to give back to society. We started with great enthusiasm on our own spekboom project in South Africa, but as for many, unfortunately, corona threw a spanner in the works. We have been able to plant a lot of spekbooms, but not in the way we had envisioned.
However, we are not letting this get us down, and that's why we are proud to have become a partner of 100weeks. This initiative helps women living in extreme poverty to set up their own business and become self-sufficient within 100 weeks.
LOOkX has the honor of being the business mentor of Dinah, a young woman of 25 years old who lives with her 2.5-year-old son and her husband in a small clay house. And what's extra nice: Dinah is active in the beauty industry. In her community, most entrepreneurs are involved in agriculture, where they grow and sell avocados at the market, for example. Dinah, a smart lady, however, realized that personal care is important for people, even when they have little to spend. She has set up her own hair salon: outside next to her house, with a broken mirror, a stool, a bucket of water, and a pair of scissors. Her customers are happy and Dinah is now earning some money.
From LOOkX, we contribute financially on a weekly basis, so that Dinah can make small investments, such as buying a new pair of hairdressing scissors. By receiving a small amount each week, she learns to handle money, to save, and to invest. The goal is that after 100 weeks she has built up a nice business with which she can take care of her family and be an inspiration to other young women.
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